How to Make Money with Ad Networks

Bloggers love them some ads.  I won’t lie. I’ve made half of my income from ads, but as I’ve said a million times, ads fluctuate and you cannot count on them. Other issues from ads: 1. They slow down your site 2. You have limited control over what is shown 3.  They can be complicated to set up Bloggers also have this belief that giving over control to someone else to manage their ads means that they will make more money. Sometimes this is true. Sometimes it is not. I get it, you have blog posts to create, kids to manage, and dinners to make and you don’t want to check on your ads every 5 minutes.  You need to at least have a rough idea of how to do this. 1. Keep in mind that if you are placing a new ad network on your site, they need at least 30 days to properly target your audience.    They do this by cookie tracking.  This is why your fill might be initially lower in the beginning while they are trying to figure out what your readers are interested in and will click. 2. Some ad networks are cpm = cost per view (you get paid per view) and some are cpc (you get paid per click).  See the graphic of suggested ad placement for cpm and cpc.

First, Watch the How to Make Money with Ads Webinar How to set up and use Ad Injecton How to Waterfall Ads Here’s a graphic showing the best areas to place ads.   You know how I feel about mid-post ads, but they do get lots of clicks.    

Ad Placement

You want to make sure you are placing CPC ads like Google Adsense and Media.net in the hot zones and use CPM Ads in the lower clicked areas like the sidebar. I would suggest that you place 3 CPM ads in your sidebar and one Google Text ad at the top of your blog post under the title (shown in the video) and one or two at the bottom of your post area.  Again, the more ads you are willing to place on your site, the more income you will make from them.

 Here are some examples of Popular websites with 6+ ads: http://pinchofyum.com/spicy-southwestern-salad-avocado-dressing http://paleomg.com/maple-sugar-chai-macadamia-nuts/ http://againstallgrain.com/2014/07/21/almond-pulp-double-chocolate-cookies/ Note that all of the ads are in the sidebar and footer, not in the main content area.

Questions to ask Networks

Check out these ad networks and test them out.    When someone new approaches you, ask to test them for a month. Also, don’t forget to ask them: 1)  What is your CPM? 2)  What is your fill rate? 3)  Can I use my own passbacks? 4)  Do you have a dashboard where I can check my ad revenue? 5)  Is there a way for me to block ads I don’t want on my blog? 6)  Do you do ads with autoplay sound, floating surveys, takeovers, or pop-ups? 7) Do I need to assign my traffic to you?

Ad Networks

1. Adsense 2. Blogher 3. Media.net 4. Burst Media 5. Sovrn 6. Conversant 7. Rivit Media 8. Federated Media/Daily Buzz 9. Media Nexus 10. Yieldbot 11. Chitika  12.  Gourmet Ads 13. Vibrant Media 14. Amazon CPM Ads 15. Switch Ads 16. Technorati Media 17. Triple Lift  18. Today’s Mama 19. Foodie Blog Roll   Click the link to open up the file to grab the code: Side by Side Ad Code  

 

BLogspot Ad Insert Help:

Seach for "Then use the post body as the schema.org description, for good G+/FB snippeting"  to insert ad at the top of the post. <b:if cond='data:blog.metaDescription == &quot;&quot;'> Put Your Ad Code Here </b:if>   Click here to open a file for easy copy and paste. Convert your Ad from HTMl to XML on this site.  To insert an ad at the end of the post search <data:post.body/> and put the ad code underneath

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